One of the tasks all strategic HR pros are assigned is paying attention to demographics. This is a major part of the “environmental scanning” that needs to be done if you wish to be proactive in your HR. Well here is a major tool that everyone should download The Brookings Institution Report. The report on the population figures from 2000-2008 and the changing demographics. Some of their findings include:
- About 83 percent of the U.S. population growth since 2000 was minority, part of a trend that will see minorities become the majority by midcentury. Across all large metro areas, the majority of the child population is now nonwhite.
- The suburban poor grew by 25 percent between 1999 and 2008 — five times the growth rate of the poor in cities. City residents are more likely to live in “deep” poverty, while a higher share of suburban residents have incomes just below the poverty line.
- For the first time in several decades, the population is growing at a faster rate than households, due to delays in marriage, divorce and births as well as longer life spans. People living alone and nonmarried couple families are among the fastest-growing in suburbs.
- What used to be white flight to the suburbs is turning into ‘bright flight’ to cities that have become magnets for aspiring young adults who see access to knowledge-based jobs, public transportation and a new city ambiance as an attraction.
- Ten states, led by Arizona, surpass the nation in a “cultural generation gap” in which the senior populations are disproportionately white and children are mostly minority.
- How will this affect our future recruitment?
- Does our employee population reflect the general population from which we draw our applicants? If the answer is NO, can we at some time be accuesed of discrimination?
- What will the dynamics of our employee group be when the “majority” becomes a minority?
Those are just some starting questions. I will be discussing my views on some of their findings in the coming weeks. So stay tuned.
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